Prepared for Nate and Liam by Eric Berg, crush · Download the PDF
Proposal 673 · 3 November 202601 Where we started
What we built it around.
- 01
The site you haven't built yet.
Nate's post said the Labs websites aren't done yet. These are three tops for it, each one plainly a Pilothouse sibling: Pilothouse's yellow, Pilothouse's script, a Labs mark beside it.
- 02
Your work, said plainly.
Every option leads with the two things you do, Meta ad buying and account management, and the two of you who started it. No borrowed Pilothouse clients or results, until Labs has its own to show.
- 03
Three moods, one company.
Option 1 is the bench: a live trace that settles from noise into one clean signal. Option 2 draws your home water, Victoria Harbour, in Pilothouse yellow. Option 3 is the view from the wheelhouse, across the strait.
Proposal 673 · 3 November 202602 What you get
Pay for the website.
Get the whole launch.
- 01$3,500
The website
The full site built out from the top you’ve just seen, in the same look, with your own words and photos. On your domain within a week of saying go.
- 02$199
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$495
A launch email
Designed and written for your contacts, so the brands and partners who already know you hear about Labs from you.
- 04$49
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 10 November 2026
- Bonus$250
Email setup and contact import
We set up sending on your own domain and bring your contacts over, ready for the launch email.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in Canadian dollars. Each value is our own price for that piece on its own.
Proposal 673 · 3 November 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and send us access to the domain you want it on.
- Days 1 to 7
We finish the site
We build out the remaining pages. You see every page before anything goes live.
- Launch
It goes live
The site goes up on your domain, and the promo, email and ads are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch (neighbour rate) | $2,500 |
| To start, when you say go (50%) | $1,250 |
| When the site goes live | $1,250 |
After launch: monthly plans from $250, only if you want one
| CareSite care and hosting, unlimited edits live the next business day, your Google listing kept current. | $250/mo |
| GrowEverything in Care, plus SEO: a new page or article a month, a Google and AI check, one campaign from your site. | $500/mo |
| Growth PartnerEverything in Grow, plus full SEO and every campaign piece each month: emails, promos and ads. | $1,000/mo |
05 What you own
- The site, the domain and every file, in your name.
- Hosting is included.
- No commitment on anything monthly.
Cancel anytime; the site stays yours.
Proposal 673 · 3 November 202606 Questions
The usual questions.
- 01
Is it secure?
Yes. There's no WordPress and no plugins to keep patching, the usual way small-business sites get broken into. It runs on modern hosting with SSL, and every version is saved, so any change can be rolled back.
- 02
Who owns it?
You do. The site and the domain are in your name, not ours. Hosting is included and nothing renews unless you ask. If you ever want to move it, you get every file.
- 03
How do I make changes?
Text or email me the change and it's live the next business day. The first 30 days are free. After that, unlimited changes come with any monthly plan, from $250 a month, cancel anytime.
- 04
When do I pay?
Half ($1,250) when you say go, the rest ($1,250) when the site is live. You've seen the homepage before paying anything.
Proposal 673 · 3 November 202607 Next step
Say go.
Message me on LinkedIn or write to eric@crushhh.co, and the build starts.
This proposal holds until 3 December 2026.
Your pick01The benchSee the others
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co